San Diego Sports & Active Lifestyle Industry (October 2013)

An Economic Impact and Workforce Needs Assessment

San Diego Workforce Partnership, San Diego Regional Economic Development Corporation, San Diego Sport Innovators

Friday, October 4, 2013

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To complete the analyses, the research team – BW Research and the National University System Institute for Policy Research – developed and implemented several research methodologies, including: The Sports and Active Lifestyle Industry San Diego County

• An economic impact analysis that included an examination of historic, current, and expected employment and economic output1 in San Diego County by industries and related sectors.

• A telephone and online survey of 149 (n=149) SAL employers within San Diego County, inquiring on issues related to economic and workforce development.

• Several executive interviews with leading employers and industry experts on San Diego’s SAL industries.