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Athletic Endurance Events Have $64.1M Economic Impact Locally

Mike Allen, SAN DIEGO BUSINESS JOURNAL

Monday, August 11, 2014

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NUSIPR compiled a data base of more than 100,000 participants in 66 local endurance events from last year, and found that more than one in three or 34 percent were visitors from outside the county.
The report states that the endurance events here last year generated a total economic impact of $64.1 million. The events supported $23.1 million in wages and 583 direct, indirect and induced jobs, the report states.

“With a warm climate, numerous lodging options and a year-round schedule of events, San Diego is positioned to become a leader in sports tourism,” said Vince Vasquez, NUSIPR senior policy analyst.