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Chew on this during San Diego Beer Week

Reports indicate 900,000 barrels produced, $870 million impact in 2016

Ian Anderson, SAN DIEGO READER

Tuesday, November 7, 2017

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San Diego's independent breweries raked in an estimated $638 million in 2016
San Diego's independent breweries raked in an estimated $638 million in 2016

A separate survey was also released this week, the “North County Craft Brew Report,” prepared by National University's Vince Vasquez for the North Economic Development Council. It breaks down data for the 36 percent of the county's breweries that reside in North County, defined as being north of highway 56 and including the city of Poway.

His data shows that locally produced beer made a $185.1 million economic impact in that region in 2016. Furthermore, it generated $220.3 million in direct sales — a more than 50 percent increase over three years — and paid an average salary of $39,260.

The North County report also shows that "North County craft breweries are mostly small, profitable, and locally-focused," and that all but 1 percent of North County beer sales are made within the state of California, suggesting that "there are clear opportunities for greater tourism and hospitality sector partnerships."