National University System Institute for Policy Research




(858) 642-8498 Get Started

ECONOMY: Families to spend $201 million on back-to-school supplies in San Diego County

Pat Maio, NORTH COUNTY TIMES

Thursday, August 11, 2011

View Article

The survey, which draws on data supplied by the National Retail Federation and the U.S. Census Bureau's American Community Survey, found that direct spending on clothes, backpacks and school supplies is more than twice the estimated spending associated with San Diego's Comic-Con, the largest comic book convention, and supports an estimated 1,200 jobs.