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Marathons run up dollars for San Diego

Jonathan Horn, U-T SAN DIEGO

Thursday, August 14, 2014

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That’s the conclusion of a new study by the National University System Institute for Policy Research, which measured the economic effect of 66 marathons, mud runs, triathlons and open water swims that took place in San Diego County last year.

“What you’re seeing is this effect of people who come here for the race, they’ll bring their friends and family and then they’ll go to the zoo or SeaWorld, or shopping at Fashion Valley,” said Vince Vasquez, a senior policy analyst at National University who authored the study.