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Online sales: A bummer for stores and economy?

Roger Showley, SAN DIEGO UNION-TRIBUNE

Friday, May 20, 2016

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Kelly Cunningham, National University System

photo
Kelly Cunningham

Answer: NO

Clearly there is a downside to stores not adapting to consumer’s changing online shopping behavior. Many opportunities also exist for retail businesses to benefit from online shopping. Stores can offer “personal shopper” apps activated when entering the store, mapping and smart navigation to find available in-store inventory, and offer the flexibility of preordering and picking up merchandise in-store or providing home delivery. Traditional retail stores can adapt and thrive or see their business dwindling away.