Report: Local Beer Makers Generated $851 Million in 2015 Sales
Lou Hirsh, SAN DIEGO BUSINESS JOURNAL
Tuesday, April 5, 2016
National University researchers said local operators of craft breweries and brewpubs – numbering 114 at the end of 2015, but recently passing 120 with more on the way – face newly emerging industry challenges and policy choices.
Those include flattening of local wages, and debates over water usage, land use and housing affordability that could affect the local brewing industry’s long-term competitiveness.
“Industry sales and jobs continue to rise each year in San Diego, but the local marketplace for craft beer is changing,” said Vince Vasquez, a senior policy analyst who authored the National University report. “Regional marketing efforts and consumer education will be critical in identifying ‘craft’ brewers in a new era of industry acquisitions and expansions in San Diego.”