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The Problem With Comic-Con's Money-Making Numbers

Lisa Halverstadt, VOICE OF SAN DIEGO

Monday, August 4, 2014

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But the $178 million figure has a lot of problems. It’s based on outdated information. It includes assumptions of visitor spending from events that aren’t anything like Comic-Con. And it counts certain effects on San Diego’s economy twice. Two local economic researchers believe Comic-Con’s true effect on the economy could be significantly less than the study claims.
“It overstates the impact,” said Erik Bruvold, the president of National University’s Institute for Policy Research.